What is logo?

1) A Logo is NOT your brand. It is representing your brand. ( It does not have to illustrate the obvious, just like how McDonalds does not illustrate that they have the cheapest and fastest burger in their logo.

2) A Logo should be simple and yet portrays the right identity.

3) A Logo should work well in both small and extremely large sizes. ( Should not blur or pixelate )

4) A Logo must be describable.

5) A Logo must be memorable.

6) A Logo must be effective without colour. ( in a black or white )

Above are the basic vital points of a logo. Often you can see how new small business start up companies put little emphasis on their logo, most of the time, doing it D.I.Y. It is important to remember a Logo gives the first impression to your customers, whether do your company looks and feels dependable depends on the logo on your business card.

They are the one who do the important silent job, which most of the time you won't hear it from the customers. An average logo will be able to attract your right customers. A great logo will impress them, and often a poorly designed logo will repel them. The impression usually stays for a period of time.