What's a logo worth?

"A company without a logo, is as good as a businessman without a namecard."

I read a interesting post by various designer's blog regarding how most people underestimate the worth of a professional design. For most designers, chances are, there are times when a businessman requesting artwork at a far low rate then you can imagine. For example, spending $50 on professional services for a logo should not expect anything more than one hour's work.

Initial start up on any business, usually comes with tight budget. However, being in business doesn't always means cut costs, save money. Consider how much it cost for a poor initial identity, and spending much more for a re-branding.

A logo design can be a huge asset to a company.
- It makes a company look more professional -- and trustworthy.
- It can become a powerful symbol recognized by the masses.
- Great logo design makes your business memorable for your clients.


What do you think of a logo's worth?